5 Ways to be a Fashion Influencer by Global Influencer Masoom Minawala

Today she is one of the first Indian influencers to have walked the red carpet at the Cannes Film Festival not once but twice in a row for L’Oreal Paris and has participated several times in the Paris fashion week for luxury brands such as Hermes, Louis Vuitton, Christian Louboutin and Dior. After an eventful year in fashion and style in 2021, digital content creator, global influencer, entrepreneur and investor Masoom Minawala talks to News 18 about what it takes to be an influencer in a competitive world of fashion.

“I have often spoken of recognizing the real behind the real. Being a fashion curator is no easy feat and certainly not as glamorous as it is perceived. The responsibility of a fashion influencer is more than just curating looks and clicking images. The road to becoming a fashion influencer is a bumpy one, with many holes that can only be smoothed out with hard work and consistency, trust me when I say this, it takes a village, “Masoom expresses.

Masoom has been great in supporting and promoting Indian designers on global platforms. They are designers like Anamika Khanna, Rahul Mishra, Vaishali S who are close to her heart. “I love labels that find the perfect mélange between our rich cultural heritage and the contours of Western silhouettes,” adds Masoom.

The 5 best ways to be a fashion influencer

  1. The most important point is to always believe that you are your inspiration; everything you are looking for is within you. Many times, people tend to rely on and adapt to the roles of other people’s creativity, to grasp the style of others and try to make it their own, forgetting that the content curation industry is so diverse and respects individuality.
  2. Find your purpose and write down small and big goals you want to achieve from your fashion journey; it is extremely essential to community building.
  3. If you are just entering the industry, take advantage of the fresher approach you are refining, be receptive to current trends but don’t be limited, give your twists. Never hesitate to tag big or small brands.
  4. Enjoy what you are doing; always wear a confident smile, come troll or haters. You have to understand that consistency in terms of publication and quality of content is what makes the difference.
  5. Finally, always analyze your data, listen to your viewers in the form of comments and likes, see what works for you and build on it, never be afraid to experiment, I understand that the more you get out of your comfort zone, the more you grow .

At the end of the day, no matter how many brands Masoom collaborates with, he has a very simple rule: your personal style is an extension of your self-expression. “The looks I curate or the clothes I choose for brand collaborations essentially reflect my personality and this is the essence that forms the core of what I do,” he adds.

Masoom is also of the opinion that one aspect of responsible fashion content curation is to ensure that you are analyzing in depth the ethos and pathos of the brands you are partnering with. “Since the tone of your content along with your brand partnerships is what defines the genuineness of your business. For example, if you’re talking about a plant-based diet, promoting leather products isn’t ideal. I think the problem is that more often than not, influencers are not aware of the brands they choose to partner with, which increases the chances that the situation will backfire. “

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