As the editors and editors of Shop TODAY, we’ve made our fair share of purchases over the past year. While we found many things we loved, there were some definite highlights that became essential in our daily routine.
As we count down to the new year, every day this week, we unveil our favorite products of the year in beauty, hair, fashion, home, cooking and wellness.
Here, we share our top picks for everything related to fashion. Check back every day this week to find out what else we’ve bought this year and can’t get enough of.
Shop TODAY’s favorite fashion products of 2021
Everyone needs a good pair of house shoes, which is why Emma Stessman, associate editor of Shop TODAY, originally bought them. However, they quickly became her favorite errand shoes. “They ended up being so comfortable (and surprisingly supportive) that I now wear them everywhere, from grocery runs to quick walks in my neighborhood,” she shared. “For a shoe that many people would consider ‘ugly’, I have received a surprising number of compliments from strangers I meet on the street or in the shop.”
Aerie OFFLINE High Waisted Crossed Flared Leggings
As many fashionistas (or TikTok enthusiasts) know, the early years are back. Which means flared leggings are back in fashion. “When ‘flared leggings’ started gaining popularity, I never thought I’d try the trend,” said Shop TODAY social editor Rebecca Shinners. “But this Aerie couple convinced me otherwise.”
“It features the brand’s flattering crossover design, but what I love most about them is how comfortable they are. The flared bottom means they are not as tight on the legs as traditional leggings. They are comfortable enough to wear all day when I work from home, and when I venture out with them, I feel more dressed up than I would feel in leggings. “
Lululemon Everywhere belt bag
In addition to the flared leggings of the 2000s, the waist bags of the 90s are back in vogue, but with a new trendy name: waist bags. And this one, in particular, won over Shinners. “I’ve owned a few baby carriers before this, and what sets it apart is that it manages to have a lot of space without feeling bulky.”
Charter Club V-neck cashmere sweater
Having a good cashmere sweater is a staple. However, cashmere may seem a little out of reach for some of us. That’s why Shop TODAY senior editor Alexandra Deabler swears by this affordable option. “It’s soft and cozy and the perfect weight for work, especially with a nice button thrown under for an extra office touch. Plus, it has a really trendy V-neck, perfect for going out ”.
Madewell Perfect Vintage Jean
“I struggle to find jeans that really fit,” Stessman said, sharing a problem many of us can relate to. “Especially because I’m short, the ones that fit comfortably around my waist and thighs are usually too long, and the ones that are the right length tend to be quite tight. But these Madewell jeans fit me perfectly. I’m small in size and they hit me right at the ankles (this is the only pair of jeans I own that I don’t have to turn up). They also hug my waist and thighs, but still have a comfortable amount of elasticity. (These jeans have been Shop TODAY’s favorites for a while, earning them a spot in our collection of best mom jeans.)
Shop TODAY’s favorite hair products of 2021
It’s A 10 Miracle Leave-In
As a person prone to split ends, Shop TODAY’s social editorial assistant Daniella Musacchio said the It’s a 10 Miracle Leave-In conditioning treatment was “a total game changer” to prevent them. “I like to run it through my damp hair before styling,” she said. “My hair always looks much shinier with less fluttering.”
Based on amino acids, aloe vera and green tea leaf extract, according to the company, the formula can be used on dry or wet hair to tame frizz, add shine, stop breakage and more.
Redken Deep Clean Dry Shampoo
“I heard about Redken Dry Shampoo because my friend wrote about it and said it saved her the week her shower wasn’t working,” said Alicia Tan, editor of Shop TODAY. “In one day without washing, I tried it and it was right. It hid the oil and grease in my dark hair without leaving the white residue I usually get from other products. It is difficult to find products to be faithful to and this passes the test. “
Kérastase Nutritive 8H Magic Night Serum Moisturizing treatment
This Kérastase serum is made to be applied before bed, working overnight to make your hair softer and more hydrated. Though Shinners said it also works as an instant anti-frizz when you’re in a rush. “A little pump leaves my hair noticeably smoother and shinier,” she said. “It’s perfect for when I go out on the run without having time to comb my hair completely.”
HEETA hair shampoo brush
This scalp massager has more than 77,000 five-star ratings from people who have claimed to have helped them with a range of hair problems, from dandruff to oily scalp. Stessman said that after using it for a month, the scalp and hair “never felt cleaner or healthier.” It has soft bristles, which allow you to achieve a deeper clean and to gently remove dirt, dead skin and sebum from the scalp.
RobeCurls gathered scarf
Danielle Murphy’s “Lazy Ponytail Days”, Associate Editor of Shop TODAY, could be behind her forever, thanks to this popular headband from TikTok. Makes it easy to get perfectly curled hair without going through the effort of styling with a hot tool. All you need to do is wrap your hair around the headband (there’s a video tutorial you can follow) and let it sit for a few hours. It looks like a regular hair band, so you can run errands or go for a walk while your hair gets bent.
Shop TODAY’s favorite beauty products of 2021
Bio-Oil Skin Care Oil
Bio-Oil’s Nourishing Skin Care Oil is a favorite of both TikToker and Amazon shoppers due to its ability to reduce the appearance of stretch marks and uneven skin tone. Shop TODAY’s associate social editor, Kara Quill, also considers herself one of the product’s many fans. “I know that putting on Bio-Oil is good for my skin and also makes me feel good,” she said. “I feel clean, refreshed and super hydrated after using it.”
Elf Cosmetics Camo Concealer 16 hours
Camo’s popular $ 6 concealer is also “a must-have,” according to Quill. “Putting this concealer instantly solves my problem under dark eyes,” she said. “It helps hide small imperfections and also helps to even out my skin tone.” Jess Sims, a writer at Shop TODAY, also loves the “thick, creamy and luxurious texture” of economic research.
Laneige Lip Sleeping Mask
Tan said he’s tried just about every chapstick out there (and some lip masks too), but nothing shows consistent results the next day like this Laneige Lip Sleeping Mask. “I put it on before bed when my lips are extremely chapped or even if I feel it is going to happen, and I wake up with soothed, softer lips,” she said. “If I forget to wear it before I go to sleep, I also put it on while getting ready to go out and take it off before I go out the door. It works for me even when I’m desperate for a quick fix. “
Urban Decay Perversion volumizing mascara
Do you like the look of false lashes but hate wearing them? Shop TODAY SEO editor Jess Bender said she gets the same look with just two coats of this mascara. The creamy, volumizing formula is made with nourishing ingredients like Hairdensyl, honey extract and marine collagen, which are said to nourish and protect lashes and help promote growth. Shinners is also a huge fan of mascara. “I have naturally long, curly lashes, so it’s hard to find a mascara that works, but I can actually see the difference with this one,” she said.
Peter Thomas Roth Water Drench Moisturizing cream with hyaluronic acid
During the colder months, it’s important to have a moisturizer on hand to keep dry skin at bay. This is made with hyaluronic acid and pentavitin, an ingredient the brand claims can provide up to 72 hours of hydration. Shinners said it’s a great option for adding moisture to dry skin and “feels refreshing to apply.”
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