3 Sustainable Designers At Copenhagen Fashion Week AW22

Copenhagen Fashion Week has established itself as a leader on sustainability in recent years, after announcing a set of minimum requirements that all brands will have to adhere to by 2023. By doing this, it hopes to accelerate change across the industry, given the urgent need for fashion to address its impact on the planet.

It’s no surprise, then, that a new wave of talent coming through the ranks in the Danish capital is keenly eco-conscious in its approach, including much buzzed-about streetwear brand (Di) vision, which made its debut appearance on the schedule during spring / summer 2022.

This season, there are more exciting new names to look out for, many of whom are championing a slower, more considered approach to fashion. Below, we catch up with three rising designers ahead of their Copenhagen Fashion Week debuts this season.

Jade Cropper

Occupying this season’s prestigious Talent Slot at CFW, Swedish designer Jade Copper launched her eponymous brand in 2020, shortly after the pandemic began. The Beckman’s College Of Design graduate creates her feminine, often sensual, pieces using leftover materials, which she produces in small quantities in Stockholm.

A piece from Jade Cropper’s autumn / winter 2022 collection.

Courtesy of Jade Cropper

What was your approach for autumn / winter 2022?

“I always work a lot with sustainability. My last collection was a smaller capsule, using only one or two recycled materials, but this season I wanted to create a full collection using [a range of leftover] materials. I got a lot of leather waste from companies working with the car industry, and also worked with denim and sequins. A lot of my materials came in small pieces this time, so I was like: ‘What can I do with it?’ “

Why is sustainability so important to you?

“I think it’s always been there – my grandmother was all about ‘Use what you have. Why throw it away? ‘ It feels very important for me as a new brand. You have to [be sustainable] otherwise it’s not going to work. It’s also on my conscience: I want to do better for the world, not worse. “

How would you describe your aesthetic?

“I work a lot with asymmetry and femininity [but] it’s more about a feeling. When you put the pieces on, you feel like you can take on whatever you want and have some kind of power. I’m very much an introvert, so it’s the way I communicate and express myself. It’s almost like an alter ego. “

How does it feel to be chosen for this season’s Talent Slot?

“I’m still such a small brand – it’s basically just me, so it feels unreal [to be showing at Copenhagen Fashion Week]. But I can’t imagine doing anything else. It means so much to me that people like what I do. “

Kerne Milk

Starting off life as a passion project of founder Marie Mark in 2019, Kerne Milk, now run with co-creative director Katrina Anne Wittig, has already gained an A-list following in the form of Kendall Jenner and Kim Kardashian. The brand uses deadstock materials and leftover fabric scraps, as well as providing employment opportunities via a social enterprise that it works with to produce its garments.


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