14 Global Brands Bringing Fashion and Sustainability Together

Juan de La Paz, Bolivia

Juan de La Paz was founded in 2009 by designers Juan Carlos Pereira and Andrés Jordan, who collaborate with indigenous artisans in Bolivia and Peru to create their vibrant designs. “We learn from the ancestral knowledge of these communities to take care of Mother Earth when it comes to fashion,” says Pereira. The dresses, most of which feature the label’s typical fringes, are handmade using recycled or donated clothing and discarded fabrics (the line is also made to order and practically zero waste). Being Bolivian, both designers say, makes sustainability both essential and obvious. “The Latin American continent has an incredible cultural heritage and is characterized by an enormous textile wealth,” says Jordan. “And truly contemporary Latin American design is renewed, looks for alternative materials, collaborates with indigenous communities and enhances craftsmanship.” – CA

Vitelli, Italy

Vitelli’s production is entirely made up of knitting industry waste, many of which otherwise destined for landfills, which are then processed in traditional knitted or needle-punched machines to create the label’s proprietary felted material – nicknamed Doomboh – which is transformed in crafty, crude, and tactile pieces. “The atelier inside my studio is called Organic Knitting Theater”, says Mauro Simionato, founder and creative director of Vitelli. “Every day, we get together in the atelier and create, in a strange way in unison.” His main source of inspiration: the “music-driven, post-hippie” Italian counterculture movement that was formed around the Cosmic Club on the Adriatic Riviera in the late 1970s and early 1980s. Vitelli took this local scene “as a model of how to participate in – and possibly inspire – the current global cosmic scene”. -LBP

In this story: hair, Shiori Takahashi; makeup, Lynsey Alexander.

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