Newest Ebook reader by SONY

September 2nd, 2010 by admin | Filed under Technology.

Sony Corp. has recently launched newest three digital book reader (eBook reader) , they are a Pocket Edition, Touch Edition, and the Daily Edition. The three so-called “weapons” to rival Sony’s mainstay and the Amazon Kindle Apple iPad.

Sony eBook reader claimed the third comes with a screen that is more clear and sharp, more streamlined design, and touch screen controls are richer than their competitors.
Pocket Edition, eBook reader sailed wide as five inches in front of the display resembles the Amazon Kindle will dibanderol U.S. $ 179, or equivalent Rp1, 61 million. Meanwhile, Touch Edition comes with a six-inch wide screen, with a sharper screen and memory card slot was pegged to U.S. $ 230, equivalent to Rp2 million.“The trend, consumers want a touch screen products, and they are willing to set aside money for it,” said Steve Haber, president of Sony’s digital reading unit, as quoted by the Telegraph, Thursday, September 2, 2010.

“Lowering the price to be cheaper, even to be the cheapest, not our goal. For this product, we are not targeting the lower class segment,” says Haber.

Sony is optimistic, the three newly released eBook reader will be able to compete with Apple iPad and the Amazon Kindle. Not only that, the giant Japanese manufacturer of electronic devices that are even ready to deal with Barnes & Noble kiosk, which recently also launched its eBook reader in the United States.

Going forward, Sony also plans to launch similar application for the iPhone and Kindle Android-based devices, allowing users to download and read ebook Sony owned by instrumentalities. Applications called Reader Mobile Edition is reportedly to be released later this year

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